Alexa Kingsmith

As Harper Grey’s Director of Marketing, Alexa leads the firm’s marketing initiatives with creativity, insight, and precision, overseeing all aspects of the firm’s marketing and client development programs, from brand management and communications to client engagement and industry outreach. She collaborates directly with firm leadership to develop a strong understanding of the firm’s business objectives and designs and implements initiatives that meet clients’ needs and the firm’s long-term vision.

During her tenure, Alexa has built a track record of helping lawyers deepen client relationships, innovatively reach new targets, and create measurable business development opportunities. Known for a forward-thinking approach, Alexa blends data-driven strategies with a strong understanding of the legal landscape. Her work includes managing the firm’s thought leadership, enhancing the firm’s digital presence and brand identity, designing strategic business development initiatives, and developing targeted campaigns that highlight the firm’s strengths in a competitive market. With a passion for client service, she ensures the firm’s marketing and business development efforts not only strengthen the firm’s profile but also create lasting value for clients and the community. Motivated to create and maintain a collaborative and engaging work environment, Alexa credits a large part of her success to her marketing team.

An active member of the legal community, Alexa is a past Board of Directors member of the BC Legal Management Association (BCLMA), having served two consecutive terms. She is also the Past President of the BCLMA, the Past Chair of the BCLMA Marketing Subsection, and a frequent contributor to BCLMA’s newsletter, TOPICS. Passionate about mentorship and inclusion, Alexa is keen to expand the association’s membership to include the next generation of legal leaders in BC. She is also a member of the Legal Marketing Association (LMA) and The Law Office Management Association (TLOMA).

Alexa serves as Treasurer of the award-winning platform Life in Law (LiL), launched by Harper Grey in early 2020, dedicated to taking active steps to address gender disparities in law. She is also a member of LiL’s Coordination Committee, helping to manage and implement new initiatives aimed at growing the LiL brand. Alexa frequently contributes to the Dear LiL Blog as a Guest Blogger.